If you’re looking for an effective way to generate customer loyalty, acquire new customers and make the name of your business more recognizable, then consider handing out promotional items. Giving away useful, everyday items such as key chains, notebooks, T-shirts, pens, hats and magnets labeled with your logo and tagline is an inexpensive way to get the word out about your business.

Did You Know?

According to the Promotional Products Association:

• 52% of people who receive promotional products do business with the company that distributes them.
• Over 55% keep the promotional products they have received for more than a year!
• 73% of people who used promotional items stated that they used it at least once a week. 45.2% used it at least once a day.
• 76.1% could recall the business’ name on the product that they had received in the past 12 months. This means you can reach customers for an extended period of time without spending a lot.

Drive Your Message Home with Key chains (Marketing Tips)

Giving out a promotional product that has a practical use will have a better chance of lasting longer in the hands of your prospects and customers – like key chains. Add your logo and tagline to a tastefully designed keychain and hand out at tradeshows, store promotions or send in the mail. You can also leave a bowl of them next to the register or near the door for people to take as they come and go.

Key chains can be large or small and the size you choose could depend on who makes up your customer base. If you predominantly target women, a larger keychain could be more effective as it will help them find their keys in a large purse. Smaller key chains would be more appropriate for male customers as they tend to carry their keys in their pockets.